In 1967 the Technivorm production department moved to Amerongen
The small hall housing Technivorm, and which once served as GerardC. Smit's old design agency, was too small to house production of newer and even more succesful products, such as 1967's KM2 coffee grinder With the move to Amerongen, initially behind Mr. Smit’s house, production capacity grew in order to match the expected demand of Technivorm’s first coffee machine, 1969’s “Type 68”
With the acquisition of valuable international patents, the ’68 was introduced onto the market in cooperation with Hollands largest coffee company, DE (Douwe Egberts) with machines suitable for both traditional coffee, and recently more popular filter coffee. As a testament to the machines longevity, there are still households in the Netherlands that brew their daily coffee with their original machine.
From coffee grinder to coffee maker
With DE’s 5-year sales forecast already met within the first year of
the contract, Moccamasters were quickly becoming a household item in the
Netherlands, and in 1971 they were introduced in Scandinavia. In 1974,
development of a new machine takes place, Type 741, a true evergreen still
sold to this day as the KBG 741.
During its development, a radical decision was made, to replace the plastic body with Aluminum. This design choice greatly increased the machines durability and ability to recycle its parts, making the Moccamaster stand out as an environmentally conscious product, even by today’s standards.
With 1983’s introduction of models for the professional market, high demand led to an explosive growth of the company, leading to a move away from Mr. Smit’s backyard to multiple buildings at Amerongen’s industrial area in 1988, which now houses Technivorm’s factory, warehouse facility, and the Moccamaster sales office